Brand: Continental Spéciale Coffee x Zepto
Scope: Typography, branding, strategy
Year: 2025
Location: Mumbai, MH
The Kannada wordmark for Zepto was born purely out of a legal necessity (The State of Karnataka requires all businesses to display their names in both English and the local language) and everyone was ready to use a stock typeface and be done with it. As a self-proclaimed type connoisseur, I offered to design a custom type for it and I'm so glad I did.
The design for the packaging was originally made for a square box. However, more dimensions were added later on and the design system with its use of independent elements and motifs were flexible enough for me to quickly rearrange them for varying sizes without drifting too far away from the original vision.
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