Brand: Thirdbase
Scope: Branding, typography, packaging, strategy
Year: 2025
Location: Gurgaon, HR
Thirdbase first began in the fall of 2024, with an identity that was exclusive, luxurious, chic and intimate. But things go wrong when you try to make it work in a high-context society like India. The current visual identity was part of an overall design overhaul that Thirdbase went through, with a refreshed focus on treating intimacy and sexual wellness as a fun experiment rather than a luxurious keepsake.
The design for the packaging was originally made for a square box. However, more dimensions were added later on and the design system with its use of independent elements and motifs were flexible enough for me to quickly rearrange them for varying sizes without drifting too far away from the original vision.
The design for the packaging was originally made for a square box. However, more dimensions were added later on and the design system with its use of independent elements and motifs were flexible enough for me to quickly rearrange them for varying sizes without drifting too far away from the original vision.
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