Brand: Thirdbase
Scope: Branding, typography, packaging, strategy
Year: 2025
Location: Gurgaon, HR
Thirdbase wants to normalize pleasure by embracing the awkwardness, the curiosity, the chaos, and turning it into a system that feels human. Every choice in this visual identity reflects the same belief: intimacy isn’t about perfection, it’s about exploration. And this brand leaves just enough room for people to figure it out for themselves.
Packaging for Beads, a Thirdbase product
Thirdbase doesn’t just sell adult toys, it operates in a culture where sex is so stigmatized that people would rather guess than ask. Instead of claiming authority, it embraces a DIY philosophy led by curiosity. It shows you how a product works, then leaves the rest to exploration- alone or with partner(s), without shame, on your own terms.
The visual identity mirrors the same philosophy.
Application example
Logo lockup
Typefaces and graphic elements feel intentionally mismatched- as if they weren’t meant to sit together, yet they’re combined with a carefree, DIY energy. Layout rules are bent. Alignments feel instinctive rather than calculated. Font pairings aren’t “perfect,” they’re personal.
Packaging for Delay Ring, a Thirdbase product
Merchandise
It has the spontaneity of a teenager filling a journal with whatever feels right in the moment- layered, expressive, a little chaotic. And somehow, despite all of it, everything clicks.
Adaptable logo lockups for various usage
Custom type wasn’t the plan. But nothing else felt right. Every font was either too polished, too handmade, too dull, or too loud.
As someone obsessed with type, I took it personally. After hundreds of iterations, one version finally clicked. The final version is 100% custom type.
Some of the many initial sketches for the wordmark
The spacing isn’t conventional, the baseline subtly shifts, the ‘i’ and ‘r’ connect in an unexpected way. It breaks a few rules- but it feels human.
And that’s exactly what it needed to be.
Sticker pack
This sticker pack is the brand, unfiltered- flipping caution signs and packaging labels into playful, self-aware innuendo. Clashing type, loud acid colors, and mismatched elements make it feel chaotic and slightly unhinged- but completely intentional and human.
Icon pack for usage as design elements
Bold, flat symbols of intimacy- simplified, loud, and unapologetic. Less realism, more attitude, built as graphic building blocks for the brand.
Seen here is a Pleasure Lab Report, shipped along with the products in place of a traditional manual
The Pleasure Lab Report swaps the typical manual for something more playful. Framed like a scientific experiment, it treats intimacy as something to test, tweak, and explore. Instead of prescribing what’s “right,” it invites curiosity.
Packaging for Arc, a Thirdbase product
Packaging for Delay Ring, a Thirdbase product
Packaging for O-Ring, a Thirdbase product
Packaging for Peach Please, a Thirdbase product
Packaging for Arc, a Thirdbase product
Favicon
Mobile website
By giving people tools instead of answers, it shifts the narrative from secrecy to self-discovery. Thirdbase isn’t here to define pleasure; it’s here to make exploring it feel safe, playful, and entirely yours.
